Comments on: Set Priorities for Your Online Presence – Part 2 http://trinity-ai.com/ideas/2007/01/31/online-priorities-part2-strategic-categories/ Applying the Web to Business - How to apply the latest technology on the web to help your businesses. Tue, 07 Apr 2009 16:39:42 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Keith http://trinity-ai.com/ideas/2007/01/31/online-priorities-part2-strategic-categories/comment-page-1/#comment-35 Keith Wed, 31 Jan 2007 23:42:02 +0000 http://www.trinity-ai.com/ideas/index.php/2007/01/31/online-priorities-part2-strategic-categories/#comment-35 I think that's a really great idea. Finding a process that works for you is the key. I'm a big fan of details like that. I think that’s a really great idea. Finding a process that works for you is the key. I’m a big fan of details like that.

]]> By: Chris G. http://trinity-ai.com/ideas/2007/01/31/online-priorities-part2-strategic-categories/comment-page-1/#comment-34 Chris G. Wed, 31 Jan 2007 19:26:06 +0000 http://www.trinity-ai.com/ideas/index.php/2007/01/31/online-priorities-part2-strategic-categories/#comment-34 One thing I have began doing to track changes and measure success of campaigns, whether email campaigns or lead gen campaigns, is to keep a master log file of all web changes with date, web page info, and details of the change. That way in two weeks if I were to look back at our metrics and see that our conversions went up (or down) on a particular day, I can track that information to a change in my log file and either revert to the previous status or mark it as a success. The more successes I have, the closer my website gets to achieving the goals I have set. One thing I have began doing to track changes and measure success of campaigns, whether email campaigns or lead gen campaigns, is to keep a master log file of all web changes with date, web page info, and details of the change.

That way in two weeks if I were to look back at our metrics and see that our conversions went up (or down) on a particular day, I can track that information to a change in my log file and either revert to the previous status or mark it as a success. The more successes I have, the closer my website gets to achieving the goals I have set.

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